Case 1

Google is a highly successful internet business.
Recently they browden their scope with a multitude of new tools.
Research google business model and answered the following questions below.
You may add additional INFORMATION not included in this question.

1.Who are their competitors?
-Although the technology looks promising, Teoma and Wisenut may have some difficulty wooing partners away from more established players, search experts said. “Teoma’s technology looks very good, and its results are relevant,” said Danny Sullivan, editor of SearchEngineWatch.com. “That’s hopeful because if they are trying to compete with Google they’re not at an immediate disadvantage. But its big weakness is that its database isn’t very large...Their real challenge will be to win new customers, and it’s going to be harder to try to convince some of them that they should come away from Google.The rivals have surfaced at a time when the face of Internet search is changing. Many major search services are taking on paid listing models to fuel their results and boost revenues while advertising dollars remain scarce. Inktomi, AltaVista and Fast Search are just a few companies allowing marketers to pay for prominence in search results—a trend that came into vogue with the success of for-fee engine GoTo.com.Signaling the widespread acceptance of the model, Microsoft’s MSN and AOL Time Warner’s Netscape are licensing search technology from paid-listing services. But the practice has come under fire by consumer-advocacy group Commercial Alert, which faults MSN and others for failing to adequately disclose that many of the top search results are bought.


2.How have they use information Technology to their advantage.
-Back in the day, when PC stocks were kings on Wall Street, a pesky college kid named Michael Dell figured out that he could do an end run around the then-established PC makers by developing a smarter way of making and selling boxes. His strategy was simple: get components and PCs from the factories in Asia to the U.S. as fast as possible, but only after he had charged for the machine.By squeezing the supply chain as hard as he could, he turned Dell into a fearsome (and loathsome) competitor. With his help, the supply chain for the PC era came to consist of foundries, ships, U.S. assembly plants and UPS trucks. Google (GOOG), with over $200 billion in market capitalization, is following a similar strategy, fine tuning and adapting it for the Web & broadband.Instead of trucks and assembly plants, however, Google’s supply chain is made up of fiber networks, data centers, switches, servers and storage devices. From that perspective, its business model is no different than that of Dell’s (DELL): Google has to deliver search results (information, if you want to be generous about their other projects) as fast as possible at as low a cost as possible.

3.How competitive are they in the market?
-Google Analytics has now been around for some time. Google Analytics is a free web application that helps web masters learn everything they want to know about how their visitors found their site and how they interact with their site. They are able to focus on their marketing resources on campaigns and initiatives that deliver ROI, and improve their site to convert more visitors.But what can Google get in return: Competitive Market Research regarding the Search marketplace.Using Google Analytics Aggregated data Google can collect statistics regarding other search engines and how they refer you to sites.In effect what keywords they refer, vs. what keywords others refer. They also can get raw counts in the number of unique visitors and total visitors by referrer


4.What new services do they offer.
-Google supports a large ecosystem of partners capable of delivering unique solutions and value to users who want independent support in customizing or deploying Google enterprise search. These partners offer a range of services including deployment, connector development, security customization, and other custom services across a wide range of industries, vertical markets, and user types.Ask someone in the software industry which company they want to emulate and they will likely say Google.Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now.Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.

5.What makes so unique?
-Previously I’ve written about the corporate culture at Google and how it isn’t likely to be an easy thing to emulate. Today at work, my coworker, Jackson, showed me this post that links to a slide show that delves into Google’s internal processes. Another post that I recently read was Steve Yegge’s post on Good Agile, Bad Agile, in which Steve explores Google’s version of agile.Needless to say, it all adds up to a lot of Google on the brain. Google, at the moment, is held up as the gold standard of software companies. They have achieved massive success and are the company almost every developer wants to work for. Ask someone in the software industry which company they want to emulate and they will likely say Google.Obviously, if it was easy to emulate Google, everyone would have done it or would be doing it by now. The more I think about Google, the more and more I think it is going to be impossible to emulate them. Certainly you can steal some of their ideas and what they’ve pioneered and put it to use in your company, but outright copying Google is going to be near impossible.Having touched on Google’s corporate culture, let’s look at something else that makes Google even more unique: how it grows.One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell.Let me elaborate on this. Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.

6.How competitive are they in International Market?
-Having studied Google abroad somewhat significantly, I believe this article provides a very naïve view on Google’s success abroad. Absolutely, Google, as any American company, needs to be extremely aware of the impression they make when entering foreign grounds, as the risk as being seen as arrogant – the ugly American – is omnipresent. And, yes, Google should continue to grow their in-country teams significantly in order to best overcome cultural and sales hurdles and take advantage of unique opportunities and the gigantic world market that is growing at a quicker pace than the U.S. market.Recent stats point to European e-commerce in a position to surge past U.S. e-commerce.Yet, don’t attempt to fool anyone here: Google has enormous international market share. Though I’m on a plane and not able to access these stats immediately, I believe that Google has approximately a 10-point higher share of search in Europe than they do in the States. I attended an online and multi-channel retail conference in London earlier this year, and Google was constantly mentioned, and never in a bad light. I am attempting to arrange a dinner in Paris later this year or early next with top French e-commerce companies, and Google is the likely sponsor, due to their relationship with the French agency that I am in contact with and their relationship with the likely invitees. Google is dominant in most countries, with their distant following to Baidu in China and the Russian example in the article notable exceptions.